Friday, December 7, 2012

Alliday Artist: Meet Inspired by Felicity!

Tell us a little about yourself and your business.
Three years ago I was working at what I thought was my “dream job”, as the Marketing Director for a small banking corporation. Then my daughter, Felicity, was born. When I went back to work after being on maternity leave I was miserable and knew I had to find a way to be home with her for the first few, most precious years of her life. I left my career and began to work towards making my hobby of creating children’s accessories into a real business. After a lot of hard work my little company is growing and in addition to my retail sales through our website and craft shows, my designs are now carried in some fabulous boutiques. My daughter is now two-and-a-half and is by my side everyday “helping” me work and I could not be happier.

What do you create and what do YOU love about your products?
I create baby / little girl hair accessories, as well as a some clothing pieces and a few adult hair accessories and brooches. I love the quality of the materials that go into my designs. There are so many cheaply made hair bows and accessories on the market. I love looking at my designs and seeing the sparkle of the exquisite rhinestones and glitter and touching the soft thick ribbons and smooth feathers and knowing that most importantly, everything is made safe for children, with lead free clips and rhinestones.

What sets your creations apart from others?
In addition to the quality of my pieces, I think the designs are unique because they are a mix of a vintage style or flapper look with a modern twist. I like to mix old and new styles together or put contrasting elements into the same piece.
Where do you find inspiration?
I have created things as long as I can remember. I’ve went through so many different stages where I’ve made jewelry, stained glass, painted, sewn, drawn, made mixed medium décor pieces and did floral designs and loads of other things and I draw on all of these things when I’m working today. When I’m not in the mood to work on my hair pieces I’ll start throwing some paint on something or doing something simple like sewing fabric yoyos and the next thing I know a new idea comes to me for a hair piece.

If you could create your own holiday, what would it be and why?
I have no idea what it would be except that it would involve food, family time and creating!
What is your favorite holiday tradition?
Probably dying Easter eggs. This is the first year Felicity will be big enough to do it and I cannot wait!

How would you describe your work in three words?
Elegant, Bold, Unique


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